LA CULTURA ORGANIZACIONAL Y SU INCIDENCIA EN LA EFECTIVIDAD DE LA GESTIÓN DE LOS PROYECTOS: CASO DE ESTUDIO EN EL SECTOR FAMACEUTICO

Dora Alba Ariza Aguilera, Daniel Felipe Acosta Zapata, Frank Sebastián Torres Blanco, Carlos Mario Quintero Gaviria, José Javier Bohórquez Ballén

Resumen


En la actualidad existen pocos estudios acerca de la influencia de la cultura organizacional en el éxito de los proyectos. La mayoría tiene su foco en el sector de Tecnología de la Información. El presente estudio de caso estableció la relación entre cultura y efectividad de la gestión de los proyectos en una compañía del sector farmacéutico. Se adelantó una investigación cuantitativa mediante la aplicación de una encuesta a una muestra de 66 stakeholders de proyectos. Los datos fueron recolectados entre julio y noviembre de 2018.

Los resultados evidenciaron que líderes e integrantes de equipo valoran el aporte de los proyectos al logro de la estrategia, aunque se requiere promover la adopción de prácticas para gestionar los proyectos y la participación de los stakeholders. Aumentar el nivel de satisfacción del equipo y mejorar el cumplimiento de cronogramas requieren atención por su baja valoración. Se estableció que la efectividad de la gestión de los proyectos depende del nivel de entendimiento del ámbito de los proyectos y la adaptación de los stakeholders para solucionar los problemas.

El aporte del presente estudio es el de ampliar la teoría existente en las áreas de cultura organizacional y gestión de proyectos. Futuras investigaciones pueden determinar variables culturales en una muestra de organizaciones del sector farmacéutico, que permita caracterizar el ámbito de los proyectos en esta industria. Oficinas de proyecto y áreas de recursos humanos pueden usar la herramienta propuesta y diagnosticar aspectos culturales a mejorar para optimizar los resultados de los proyectos en sus organizaciones.


Palabras clave


Cultura organizacional, efectividad de la gestión de los proyectos, sector farmacéutico, adopción de prácticas de gestión de proyectos, solución de problemas.

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Referencias


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