REVISÃO SISTEMÁTICA DE FERRAMENTAS PARA O PROJETO DO PRODUTO COM FOCO EM CUSTOMIZAÇÃO EM MASSA

Diego de Castro Fettermann, Márcia Elisa Soares Echeveste

Resumen


A incorporação de ferramentas ao Processo de Desenvolvimento de Produto (PDP) tende a contribuir na implantação da estratégia de Customização em Massa (CM) nas empresas. Diferentes áreas de conhecimento, como marketing, design e engenharia propõem ferramentas para diferentes estágios do desenvolvimento do produto. A especialização dessas ferramentas dificulta sua seleção e aplicação no PDP. O presente trabalho tem por objetivo realizar uma revisão de literatura das ferramentas aplicáveis ao PDP orientado à promoção da CM e identificar, de acordo com seu objetivo, sua localização e aplicação no projeto do produto. Por meio de uma revisão sistemática foram identificadas 39 ferramentas para o PDP. Os resultados apresentam uma bibliometria sobre as ferramentas, sua aplicação no projeto do produto além de identificar oportunidades de pesquisa sobre o tema.

Palabras clave


Metodologia de Projeto; Customização em Massa, Ferramentas

Texto completo:

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Referencias


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